One might wonder, after all, what all these comments and quips on FB amount to? What lasting impact do they have? Ah, but then one walks through the stacks of an old library or sees unending lists of films (available on Netflix, etc.) that never made it. Everything crumbles to dust eventually, so the wish for immortality via the production of cultural objects is hopeless--and narcissistic, to boot.
To share a photo or make a remark that generates a discussion (or just a "like") may be enough--the right level of ambition for most human utterances. Like a candle at dinner or a warm fire, they create a temporary glow but one which is real--and really shared. A toast, then, to our friends and our "friends": may your holiday be filled with wit, wisdom, and cheer from far and near!